Branding

A strong foundation for a product, that can last years.

A strong brand can fight off competitors and build an emotional link with your customers.  I wrote this line in 1984, and while it disappeared for a little while, it never completely went away. Quoted by all and sundry (including President Barack Obama) it has become part of the national vernacular.  As the State Premier was quoted as saying “…this simple six word phrase says it all about Queensland…When you ask people what Queensland is about they invariably say ‘Beautiful One Day, Perfect The Next.”  36 years strong. And just as evocative as ever.