I love working with other writers. It always brings a fresh perspective to a product. As Creative Director of a larger agency in a past life, I established a strategy for Bisley Work Wear to make them, ‘Blokey but Witty.’ (‘Tradies’ have a sense of humour too, you know.). This was first in a widely successful outdoor campaign, written by my team of writers. Overall sales rose by 171%.. Traditional advertising still works.